This is a story to help other marketers avoid the mistakes that I’ve made. A story about missed opportunity. Yes, even a story that I might regret, except that I’ve hopefully learned my lesson and there is at least some value in that.

In the beginning of 2012, I had an idea for a genius SEO strategy. I was going to target both Netflix and Spotify and pitch them my idea. The idea was solid but I had a huge challenge to overcome. My challenge was the

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When Would Follwerwonk be Useful? 

There’s no doubt about it, the more variety you have within your marketing strategy, the greater the impact it will have on search ranking. Concentrating on effective keywords and link-building will provide sturdy foundations,

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SEO has changed so much in such a short amount of time. Search marketers are increasingly being encouraged to focus less on building lispannks, and more on creating engaging content people want to share with others. The game has no doubt been mixed, shaken, and stirred, but many elements remain the same, including the powerful influence of keywords.

Something tells us that no matter what happens on the search front, keywords will always play an integral role in SEO strategies. We have

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From a human-usability perspective, you need to make sure your site is fast, you need to serve up the right parts of your site to the right user, and you need to

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You are in for a treat. One of the hardest parts of starting a company is hiring employees. This is true for all industries, and it is something that most SEO start-ups need help with (I know I do.) Richard Baxter is the owner of SEO Gadget, one of the most respected SEO companies in the world. In the past two years, he has taken his company from a £0/a year blog, to a multi-million £/a year company. I had

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I try to structure my blogging philosophy around that quote.  I am not the author of it, and to be honest, I am not sure who is.  I have heard Wil Reynolds say it at least once, and the concept of transparency is something that everyone in theMoz-Complex lives out every day.  I am impressed by people in this industry, because of their willingness to share information.  I can honestly say that

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Here is a carefully curated list of CEOs, business owners, and personal friends from across the inbound marketing universe I asked them to share their experience and advice on

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